Economists are famous for making assumptions so, let’s take a page from their book … assume some customers. OK, now that you have them, there are a lot of good questions you should ask … like….
- What did you do to get them?
- Is your customer acquisition plan scalable?
- How long did it take to get them?
- How much did it cost to get them?
- What are you doing to keep them?
It may be painfully obvious, but the revenue cycle is pretty simple. First you have to attract and engage customers through marketing and sales which would then be followed by delivery and support. Do a good job, and you may be able to repeat the cycle — many times — depending on your type of product.
The Revenue Cycle
And, it may sound like no news at all, but in a tough economy it gets harder and harder for marketing to make headway in finding NEW customers while staying anywhere close to their budgets. The good news is that great customer service and support can be a gateway to preserving and growing revenue. The bulk of this Blog is dedicated to content on marketing and selling in the digital -read on the internet – age. It’s all about making marketing and sales relevant and effective in the web world, and it’s also about ways to make sure that service and support actually are the new “sales”– or at least part of it; and that customers, can be acquired, and retained, on their terms, in ways that add value for both buyer and seller alike– while still meeting cost and price expectations all the way around. And…while I am at it, it would I’d like to have some fun, and maybe be a bit controversial from time to time too — Cheers, and thanks for checking out the Electric Funnel Blog.
